GETTING STARTED

WITH PROGRAM EVALUATION

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A Guide for Arts Organizations

       Getting Started with Program Evaluation was created by Georgia Council for the Arts and the National Assembly of State Arts Agencies.   It is intended to be a resource for arts organizations seeking a "starting point" for effective evaluation techniques. The Guide includes explanations and definitions of evaluation tools, sample charts and tables, and a resource guide for further guidance.  Reproduction of the copyrighted material is encouraged with the requirement that Georgia Council for the Arts and the National Assembly of State Arts Agencies are credited.  To download a complete version of the publication, click the image above.   

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     Why Evaluate?

     In addition to demonstrating accountability to your funders and   

     stakeholders, evaluation can strengthen your organization by

     helping you to improve programs, solve problems and make a

     compelling case for more resources.

     What is “Data” and Where Do I Get It?

     Useful data is all around you. It is embedded in the response of

     your audience and many tools you may already use to manage

     your work. Choose a thoughtful variety of information -  

     quantitative and qualitative - to tell your story and measure the

     outcomes of your programs.

     Can What We Do in the Arts Really Be Measured?

     Yes. Both the artistic and business dimensions of your work  

     can be meaningfully evaluated, although your methods may

     need to be as creative as your programming!

     Evaluation Frameworks

     Logic models and rubrics are powerful planning tools that also

     can help you organize your evaluation efforts.  

     Advice for the Beginner

     Following some practical “dos” and “don’ts” can help any arts   

     organization get started with evaluation.

     Cultivating A Learning Culture

     Make the most of your evaluation efforts by engaging your

     constituents, staff and board.

     Recommended Resources

     Consult these resources for additional information and ideas.

      This guide is a joint production of Georgia Council for the Arts and the National Assembly of State Arts Agencies. Copyright 2008. 

     Reproduction and distribution of this information is encouraged provided Georgia Council for the Arts and The National Assembly of State Arts Agencies receive attribution and copyright citation.