Marketing Tips

Credit Requirements

Organizations receiving funds through the Grassroots Arts Program—both the GAP agency, and those receiving funding from the Agency—are required to use the Grassroots logo, and a specified statement of credit in all printed materials. See GAP CREDIT REQUIREMENTS.

GAP Logo Checklist

Is the GAP logo on your letterhead?

Is the GAP logo on all grant forms and materials?

Have you created flyers and posters with the GAP logo?

Is it on your web site?

Don’t have the GAP logo?
Download them from Forms, Letters and Logos

Use Your Web Site

Your web site can serve as a Marketing and Public Relations tool as well as a "customer service" vehicle. Use it for announcements, statistics, forms, applications and logos.

Creative Marketing Materials

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Attract New Applicants and Partners

• Explore places where diverse populations gather

              such as churches, temples, mosques, ethnic          

              beauty shops, grocery stores, restaurants,

              convenience stores and more

• Provide posters, flyers, announcements in Spanish and other languages
  
• Check out current census data for your region ... . www.census.gov
  
• Create over-sized materials that attract attention

• Create across-the-street banners announcing GAP funds
  
• Create a sandwich board declaring “Money for Your Organization”
  
• Include your phone number and agency name on all collateral pieces
  
• Use places with lots of foot traffic – grocery stores, malls, convenience stores, community events, your own arts events!

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Reach Out

Give GAP volunteers and Advisory Committee members posters, flyers and applications to distribute in their communities.  Information may be distributed through civic clubs, community groups, non-profit organizations, libraries, medical offices, DFACS, Housing Development Centers, technical schools, and more…..

Announce “Money for Your Organization!” in local newspapers and newsletters such as the Chambers of Commerce, Main Street/ Better Hometown Associations, Downtown Development Authorities, Family Connection, etc.

Schedule GAP volunteers, as well as yourself, on local radio and cable TV

Celebrate -Tips on how

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Expand Media Coverage

Spread the Grassroots word year-round! Here are some news release and press conference ideas:

Funding is available -
     "Apply for Money for Your Organization !"
     "Deadline Approaches to apply for GAP Funds"
     "Recipients of GAP Grants Chosen"

"GAP Projects Underway "
Alert the media to cover them as they happen
This could be a separate release or news tip for each funded event.

"GAP Season Closes"
Comprehensive re-cap of all projects throughout your region including the funding they brought to each community

"your arts org name here Selected as a GAP Re-Granting Agency"
This is a legitimate annual story every time you receive notification of your GAP funds.

Sample press releases are available from Forms, Letters and Logos > >

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